Visual Thinking Inc. (Main Website)

Not many in manufacturing, logistics, and industry understand the Visual Workplace, but this project helps one owner to change that.

Dr. Gwendolyn Galsworth has spent the last 30 years pioneering concepts and methods used in transforming companies through Visual Workplace and Visual Management strategies.

The project was originally deployed as a pre-WordPress PHP build but was entirely removed by the company in late 2018. The screenshots contained on this portfolio page are the last remnants of the improved branding strategy.

Framework or Technology

PHP, jQuery, JavaScript, Bootstrap, Sass

Project Type

Custom Coded

Cost or Package

$9300 - $16500

Services Provided

Prototypes, framework development, custom scripting

Providing a starting point for conversion to a Visual Workplace.

This very large project actually began in the Fall of 2016 while I was still a full-time, in-house developer for the company. Since then, it's undergone numerous changes and iterations requested by management, and the site has since departed in early 2018 from my original recommendation of creating a visually appealing, educationally-based user experience that can convert with an integrated sales funnel. This was an important array of concepts, due to the very narrow market niche and lack of client education on this topic, and I still remain deeply concerned about the removal of these essential elements. I no longer provide any planning, design or development services to this company and have severed ties. The site was a PHP-based industrial site that included a responsive slider area, responsive video, Sass for easy updates, integration of PHPMailer and uses JavaScript methods for form validation. The framework used Bootstrap 3.3.7 due to the need for backward compatibility with industrial clients and their IT infrastructures. The screenshots provided here are what's left of this project when it was still in my care.

Client project cover image.

Keys to Project Success

Proof-of-Concept

Having an educationally-focused, positive user experience that leads visitors to a sales funnel is essential, but the current design now lacks those original elements.

SEO Optimized

To ensure maximum advertising potential and be found online against competitors, the site was optimized to strict semantic standards for marketing.

Integrations

Lead generation, mail list signups, and e-learning platform integrations were necessary to implement as part of this company's business model.

DONE RIGHT THE FIRST TIME

As a professional developer that focuses on providing services to other agencies, don't ask me to cut corners or put a band-aid on it. There's a right way and a wrong way to reprioritize work and speed up production time that doesn't involve creating problems for clients. If you want my help, we're going to do this ethically, correctly, and to standards.

REALISTIC PROJECT PLANNING

When I work with your agency, expect me to be a good listener, to be confident in what I do, and to never sugarcoat things for you. If something needs to be said for the sake of your reputation and the client's project, then expect to hear it from me first. We'll work together to come up with a realistic, professional plan for your clients that won't cause them pain.

RIGHT TOOL FOR THE RIGHT JOB

I don't believe in slamming out cheap templates, using stock settings, or working fast and cheap. It's not only your harming your business image as an agency, but it will destroy my reputation as a professional developer. While I'm more than happy to help you, don't ask me to do things that should be found on cheap offshore contractor sites.

COLLABORATIVE PARTNERSHIP

My goal is to work in unison with your agency as a contracted senior member of your team to augment the skills and expertise you don't have in-house. We'll need to work closely together and learn to trust one another. So expect a tight working relationship with professional pushback, and you'll need to be ready to grow from day one to be successful.