Visual Thinking Inc. (Store)

A companion site to Visual Thinking's main site, this e-store provides a mechanism for clients to purchase educational materials for personal enrichment and corporate training.

The e-store acts as a point-of-sale for industrial clients to enroll in online courses and acquire books that supplement learning and organizational change.

When Dr. Galsworth is traveling, she can provide workshop and conference attendees with a link to her store to take orders and enrollments on the spot, commoditizing her concepts.

Framework or Technology

Visual Composer, WooCommerce, PHP, Bootstrap, Sass

Project Type


Cost or Package

$7300 - $14500

Services Provided

Prototyping, framework development, PHP templating, custom scripting

Enabling clients to implement their own Visual Workplace.

It was clear from the onset that all additional subdomains of Visual Thinking Inc were to include the same branding schema, so maintaining the ecosystem and navigation, body styling, and footer styling was absolutely necessary. However, the site has since departed in early 2018 from my original recommendations and development efforts. This was the first time I implemented both Visual Composer and Toolset in the same project for an e-commerce store due to the sheer lack of time that was available for this website buildout, and it's a combination that I would never use again due to the sheer number of buggy implementations and sloppy code from product developers. While my preference would have been to hand code this theme and its functionality, VTI had neither the time or the budget for another several months of production time. Instead, this ended up being a hybrid approach with Visual Composer and Toolset hooking into a custom WordPress theme using the woocommerce.php method and implementing custom PHP logic to switch templates based on the sections or pages being viewed. Lessons learned, but the project was fast, functional and contained an array of starter products and services that the company could add-to as they progressed. Clients who purchased courses would have been automatically enrolled in the online e-learning system and would receive login instructions and credentials. Every aspect of the checkout process, including post-purchase, was customized for this business. The site was fully secured and integrated with a subscription model and custom messaging to clients after purchase, with an automated data port to MailChimp for inclusion on mailing lists for targeted drip campaigns. I no longer provide any planning, design or development services to this company and have severed ties. The screenshots provided here are what's left of this project when it was still in my care.

Client project cover image.

Keys to Project Success

E-Commerce Needs

A subscription module was essential for revenue generation, while maintaining the small-scale enterprise ecosystem. The site needed to support multiple product types and methods to order.

Speed and SEO

One of the biggest concerns with using a visual builder was the final speed of the site. SEO optimizations were made to ensure realistic load times, mobile friendliness, and crawlability for search engines.


A subscription module and e-learning API was essential for this business model to flourish. An integration with MailChimp was also needed to maintain a client pipeline with data also ported to a CRM.


I take the time to listen to your needs, brainstorm right along with you, and propose realistic plans of action for your project. I'm a stickler for details, and while I enjoy the work I do, I also take it quite seriously. As a professional, I don't cut corners with your project.


As a freelance web developer, I can modify my schedule to accommodate most needs, whether it's moving steadily, slowly, or broken into phases. I'll provide you with realistic expectations based on your project needs and my availability as a free agent.


I don't believe in slamming out cheap templates or using stock settings on anything. It's not only your business image, but it's my reputation as a developer. I'm excited to help you where I can, and your success is high on my priority list.


I'm a professional that charges a fair market rate or packaged project price for my services. While I require a retainer to get started, I can invoice as we go for maximum flexibility. I can also set realistic expectations for your existing budget.