Visual Thinking Inc. (Store)

Enabling clients to implement their own Visual Workplace.

It was clear from the onset that all additional subdomains of Visual Thinking Inc were to include the same branding schema, so maintaining the ecosystem and navigation, body styling, and footer styling was absolutely necessary. However, the site has since departed in early 2018 from my original recommendations and development efforts. This was the first time I implemented both Visual Composer and Toolset in the same project for an e-commerce store due to the sheer lack of time that was available for this website buildout, and it's a combination that I would never use again due to the sheer number of buggy implementations and sloppy code from product developers. While my preference would have been to hand code this theme and its functionality, VTI had neither the time or the budget for another several months of production time. Instead, this ended up being a hybrid approach with Visual Composer and Toolset hooking into a custom WordPress theme using the woocommerce.php method and implementing custom PHP logic to switch templates based on the sections or pages being viewed. Lessons learned, but the project was fast, functional and contained an array of starter products and services that the company could add-to as they progressed. Clients who purchased courses would have been automatically enrolled in the online e-learning system and would receive login instructions and credentials. Every aspect of the checkout process, including post-purchase, was customized for this business. The site was fully secured and integrated with a subscription model and custom messaging to clients after purchase, with an automated data port to MailChimp for inclusion on mailing lists for targeted drip campaigns. I no longer provide any planning, design or development services to this company and have severed ties. The screenshots provided here are what's left of this project when it was still in my care.