Visual Thinking Inc. (Store)

Enabling clients to implement their own Visual Workplace.

It was clear from the onset that all additional subdomains of Visual Thinking Inc were to include the same branding schema, so maintaining the ecosystem and navigation, body styling, and footer styling was absolutely necessary. This was the first time I implemented both Visual Composer and Toolset in the same project for an e-commerce store due to the sheer lack of time that was available for this website buildout, and it's a combination that I would never use again due to the sheer number of buggy implementations and sloppy code from product developers. While my preference would have been to hand code this theme and it's functionality, VTI had neither the time or the budget for another several months of production time. Instead, this ended up being a hybrid approach with Visual Composer and Toolset hooking into a custom WordPress theme using the woocommerce.php method and implementing custom PHP logic to switch templates based on the sections or pages being viewed. Lessons learned, but the project is fast, functional and contains an array of starter products and services that the company can add-to as they progress. Clients who purchase courses will automatically be enrolled in the online e-learning system and will receive login instructions and credentials. Every aspect of the checkout process, including post-purchase, is customized for the business. The site is fully secured and integrated with a subscription model and custom messaging to clients after purchase, with an automated data port to MailChimp for inclusion on mailing lists for targeted drip campaigns.