The Gibbons Group

The Gibbons Group is a luxury real estate firm operating in the Boston, MA area for discerning clients.

For this agency, owning their own website was a milestone, as they (like many) struggled with template farms and "real estate services" found on the web that offered custom design services. Being a concept project, , IronGlove's goal was to bring this new brand strategy together.

This website was near the final stages of development and was terminated due to late changes in scope and direction that didn't benefit the brand, project, and involved party's reputations.

Framework or Technology

Elementor, PHP, jQuery, Bootstrap, Sass

Project Type

Custom Coded

Cost or Package

$4300 - $6500

Services Provided

Wireframing, mockups, prototypes, and development

Integrations and concepts working in harmony.

This was a whole new direction for the Gibbons Group. The brand strategy was developed by C&C Consulting while the design and templating were a collaborative effort between IronGlove and C&C, with input from the client. We worked from the beginning to craft wireframe concepts that were later turned into mockups and then prototypes to be built. The homepage was developed as a landing page with SEO qualities by integrating properties and meta-data, along with blog post excerpts and relevant social media and news. It was a "jumping off point" for visitors and would lead them deeper into the site. We also configured the IDX modules to have a customized output for property detail pages and even searches, blending the styling into the new brand color schema. Along with a separate blog section buildout, we configured user accounts and lead generation systems that integrated into the website's navigation and content so that everything flowed together.

Client project cover image.

Keys to Project Success


This was a complex build based on new branding concepts. We built the infrastructure from scratch to meet business goals.


Contact forms, lead generation systems, IDX, and social media all worked together to help funnel and convert clients.


Maintaining a blog, versus content-farmed posts, was critical. We created a separate blogging system for this endeavor.


I take the time to listen to your needs, brainstorm right along with you, and propose realistic plans of action for your project. I'm a stickler for details, and while I enjoy the work I do, I also take it quite seriously. As a professional, I don't cut corners with your project.


As a freelance web developer, I can modify my schedule to accommodate most needs, whether it's moving steadily, slowly, or broken into phases. I'll provide you with realistic expectations based on your project needs and my availability as a free agent.


I don't believe in slamming out cheap templates or using stock settings on anything. It's not only your business image, but it's my reputation as a developer. I'm excited to help you where I can, and your success is high on my priority list.


I'm a professional that charges a fair market rate or packaged project price for my services. While I require a retainer to get started, I can invoice as we go for maximum flexibility. I can also set realistic expectations for your existing budget.