The Gibbons Group

The Gibbons Group is a luxury real estate firm operating in the Boston, MA area for discerning clients.

For this agency, owning their own website was a milestone, as they (like many) struggled with template farms and "real estate services" found on the web that offered custom design services. Being a concept project, , IronGlove's goal was to bring this new brand strategy together.

This website was near the final stages of development and was terminated due to late changes in scope and direction that didn't benefit the brand, project, and involved party's reputations.

Framework or Technology

Elementor, PHP, jQuery, Bootstrap, Sass

Project Type

Custom Coded

Cost or Package

$4300 - $6500

Services Provided

Wireframing, mockups, prototypes, and development

Integrations and concepts working in harmony.

This was a whole new direction for the Gibbons Group. The brand strategy was developed by C&C Consulting while the design and templating were a collaborative effort between IronGlove and C&C, with input from the client. We worked from the beginning to craft wireframe concepts that were later turned into mockups and then prototypes to be built. The homepage was developed as a landing page with SEO qualities by integrating properties and meta-data, along with blog post excerpts and relevant social media and news. It was a "jumping off point" for visitors and would lead them deeper into the site. We also configured the IDX modules to have a customized output for property detail pages and even searches, blending the styling into the new brand color schema. Along with a separate blog section buildout, we configured user accounts and lead generation systems that integrated into the website's navigation and content so that everything flowed together.

Client project cover image.

Keys to Project Success


This was a complex build based on new branding concepts. We built the infrastructure from scratch to meet business goals.


Contact forms, lead generation systems, IDX, and social media all worked together to help funnel and convert clients.


Maintaining a blog, versus content-farmed posts, was critical. We created a separate blogging system for this endeavor.


As a professional developer that focuses on providing services to other agencies, don't ask me to cut corners or put a band-aid on it. There's a right way and a wrong way to reprioritize work and speed up production time that doesn't involve creating problems for clients. If you want my help, we're going to do this ethically, correctly, and to standards.


When I work with your agency, expect me to be a good listener, to be confident in what I do, and to never sugarcoat things for you. If something needs to be said for the sake of your reputation and the client's project, then expect to hear it from me first. We'll work together to come up with a realistic, professional plan for your clients that won't cause them pain.


I don't believe in slamming out cheap templates, using stock settings, or working fast and cheap. It's not only your harming your business image as an agency, but it will destroy my reputation as a professional developer. While I'm more than happy to help you, don't ask me to do things that should be found on cheap offshore contractor sites.


My goal is to work in unison with your agency as a contracted senior member of your team to augment the skills and expertise you don't have in-house. We'll need to work closely together and learn to trust one another. So expect a tight working relationship with professional pushback, and you'll need to be ready to grow from day one to be successful.